Increasing Online Visibility with Video.

Nuesoft Technologies:
Nuesoft Technologies is mid-sized SaaS provider of medical billing solutions and electronic medical records (EMR). In October, they released a parody video of Lady Gaga‟s song Pokerface, featuring the company‟s IT department.  
Nuesoft‟s goal with this video was to increase their visibility within the health information technology industry. “We knew going in that this video was not going to secure a lot of sales leads. It was more about getting noticed by the thought leaders in our industry,” said Jennifer McDuffee, Nuesoft‟s director of marketing and communications. 

And they definitely accomplished this goal. “We‟ve been really pleased with results thus far,” said McDuffee. Three of the most important industry blogs, HITConsultant, HISTalk and emrandehr.com, wrote about Nuesoft‟s new video. One of the columnists on HISTalk.com even referred to Nuesoft as the “EMR vendor team that seems to have the most creative fun.”  
Not only did Nuesoft‟s video receive coverage in key industry blogs, but it also enjoyed tons of sharing on Facebook, more than 5,000 views on YouTube and lots of positive comments on both channels.
This type of content makes Nuesoft stand out. As McDuffee mentioned, out of roughly 400 competitors, a very small number are using video or incorporating it in their social media efforts. Most companies in the industry haven‟t gone beyond the traditional use of video for testimonials or product demos.
With this “remix” of pop culture and medical billing terminology, Nuesoft was able to attract the attention of industry thought leaders and pique the interest of its target audience. Without tons of experience in video production (prior to “Interface,” they had produced only a couple of mini “commercials”), Nuesoft used its marketing creativity to the fullest. 

Marketing takeaway:
The importance of video in online marketing is only going to increase and you should take advantage of this trend. Purchase a FlipCam and brainstorm ideas for creating videos that are fun and engaging or simply helpful for your audience. Be ready to stand out.