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jeudi 6 mai 2010

Nintendo is preparing for a decline in profits.

Anticipating a slowdown in sales of its Wii console, the Japanese group provides a further decline in earnings from 2010 to 2011.

Nintendo has reported Thursday quarterly profit rose for the first time for over a year to promote the success of a new game for the DS but the Japanese group said anticipate further cut its annual profit for the year 2010-2011 due to an anticipated slowdown in sales of Wii.
For three years now, until that ended 31 March 2009, Nintendo has posted record profits, thanks to the popularity of the public for its Wii and DS.
But this dynamic has been partially broken last year due to decreases in the prices of its competitors consoles Sony, which have also expanded their supply of games.
The giants of the gaming market are also face the growing threat of manufacturers of smartphones Apple's head, for which game developers designing products for increasingly sophisticated.
Nintendo said to anticipate the fiscal year that just beginning, ending March 31, 2011, down 10% operating profit to 320 billion yen (2.7 billion), based in particular on the assumption a 12% drop in sales of Wii to 18 million units.
Analysts had expected a profit so far Operating 2010-2011 of 349.5 billion yen.
Nintendo announced last March 23 its intention launch by March 2011 a new version of its console DS handheld to play games in three-dimensional (3D) without special glasses.
This announcement has raised hopes among investors Nintendo to see repeat performances obtained with the Wii and DS, which enabled him, by extending the public games, rob Sony as number one worldwide consoles.
In the last quarter of 2009-2010, which corresponds to the period January to March 2010, earnings Group operating jumped 11% to 59.9 billion yen, thanks notably to the U.S. launch of a new game for DS.
For the full year 2009-2010, during which Nintendo Wii elapsed 20,530,000 and 27,110,000 DS, the group saw operating income fall 36% to 356.57 billion yen.
In exchange, the title Nintendo has ended Thursday down 3.3%, in line with the Nikkei 225, before the announcement results. Since the beginning of the year the value has increased by 39.1% against only 1.4% for the whole Japanese stock market.

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