Shopping for homes of $ million comes with benefits

 

Make a sale means pulling all the stops and put together a marketing plan which could include boats walks, private or, for a real estate agent, aircraft model lingerie strategically placed.

Jack Cotton, a real estate agent in Cape Cod, Massachusetts, will take potential buyers his motorboat. He works with properties on the high end, that he defined as 10% of the market.

"This is the kind of our secret weapon," he says of his boat. Guests take advantage of cruises from the nearby waterway 'experience of life to be here."

He indicated that counterparts in Colorado will have their clients to ski, and real estate agents in Manhattan out of potential buyers into limousines.

Ken DeLeon, a Realtor for Atherton in California, postal code more in California, recently took delivery of his private plane. He uses it to give buyers views air - especially foreign investors - what could essentially be their next backyard.

California real estate agent Ken DeLeon speaks to customers before his new private plane.

But a plane is not the only way to give customers a crow flies of a property.

Real estate agents now use drones and drone technology as a way to stay on top.

"The high-end market is very competitive," said Colette Harron, real estate agent in Essex, Connecticut "so whatever it takes." His company recently used photographs taken by a drone to highlight a great House, several million dollars in Connecticut. The drone was able to capture the breathtaking view on the water near Long Island Sound.

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In the affluent River Oaks neighborhood of Houston, buyers are offered something new the Al Ross constructor, which sets up several large houses in the range of $ 4 million to $ 5 million.

It includes a personal concierge with each house service. Good for a year, the service includes the seasonal renewal of flowers and plants, cleaning of the outdoor fireplace and gutters, retouching the walls which are scraped or scratched and other services.

Customers "want to know that you are there for them when they need you", said Ross.

Each home also comes with a three year warranty on its construction. If something breaks, it will repair, no questions asked. "It's no different than to buy a very luxurious car," he said. "You expect that everything is working properly."

Picnic, anyone? Agency real estate Jack cotton said boating is part of life in Cape Cod, Massachusetts.

For others, the sale of a high range property is about creating an experience and make a buyer to understand the way of life that comes with a certain property.

Real estate agent Los Angeles Eric Lavey used to produce elegant videos, driven by narrative with professional actors who gave potential owners the opportunity to see what life might look like in the properties that it markets, typically ranging from $10 million and more.

Now, he said, the market is so hot that he doesn't have the time to create videos and focuses instead on getting clients properties with the two for its region: views and a substantial main bathroom.

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But wooing the potential buyer may take more than that.

Michael Meier Meier in New York City Group will really on top when it comes to imagine a certain lifestyle. In a recent filming for a downtown loft, he added a model for lingerie dressed to the scene. Suddenly, she has relaxed in bed with two male models.

"People dress in jewelry to make them good. I dress houses in beautiful people to make them good, "Meier said filming, in a recent video on its website."

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Meanwhile, Cape Cod real estate agent Jack Cotton said he believes not in the staging for the top buyer of range, because "this is not true, it is artificial, it is seeming... people in the high end will not be played," he said. "They want the truth." It does even not in the old trick of cookies cooking before the housing.

It says that it all comes down to the knowledge of the purchaser.

"You have to adapt to the market you are in", he said.

First published: 2 juillet 2014: 10: 33 et