Bernard Tapie embarks on sale on the Internet with his son.

Keywords: Ecommerce, Consumerism, FRANCE, U.S., Bernard Tapie, Laurent Tapie, Bernardtapie.com, Sales-privees.com, Rue du Commerce, Fevad.

The commercial site Bernardtapie.com wants to "unlock the French consumerism" by offering goods and services of all kinds at bargain prices.

Bernard Tapie returns to the stage business. And for his comeback one month after being acquitted by French justice for acts of bankruptcy dating back to 1994, the former politician has chosen a hunting ground where no one expected: the e-commerce. A new adventure that began with family. Associated with his son Laurent, Bernard Tapie has opened a commercial site called Bernardtapie.com, Which aims to offer "the best offer" to consumers, whatever the product or service catalog.
It is on this catalog that a new business development to differentiate themselves from other online shopping sites, such as Rue du Commerce, Price Minister or sales-private. "All the major sites of e-commerce are the foundation of specialists, while Bernardtapie.com is a general site," said Laurent Tapie, the owner's operational start-up, in a video interview featuring the Tapie father and son, accessible via the homepage of the site.
"We studied all upstream areas of expenditure of the French," explains Laurent Tapie. The bills (energy, telephone, taxes) for travel and leisure, through sales activation, insurance, automotive parts and service, Bernardtapie.com guarantees its customers the cheapest price. Let up to 40% savings on cars and up to 50% on Insurance, said Laurent Tapie told AFP.
To do this, two assumptions. "Either we have found the best offer for a product or service and we have negotiated with suppliers, or the best offer was not real and we have created," says the owner of the site to his father in the video presentation of the portal. Contrary to the concept of private sale, the offers Bernardtapie.com are "accessible to all," he adds. A telephone number (3215) can also attach a sales consultant and make purchases. For, as pointed out by Laurent Tapie, the French quarter have no internet and 40% do not buy online, especially among seniors.

A marketing tinged activism:
Marketing arguments that score, the more they are worn by the name and image of Bernard Tapie, who shows up in a television advertising campaign. Despite his legal problems, the former politician sells. "For now, use his name has not prevented many partners to join us, quite the contrary. They understood that we can bring them to the audience and customers through its reputation, "says Laurent Tapie In an interview on the website of TF1.
The son however has his own ambitions and claims. "I saw how consumerism was stuck in France, compared to other countries," says he in the video on the site Bernardtapie.com. He welcomed the existence of "strong associations" representing consumers, for example in the United States. "I always dreamed of creating a movement of consumers in France." According to him, the Internet and the crisis that has changed consumer habits, gave him the opportunity. An opportunity that is timely, while online sales jumped 30% in France in the first quarter 2010, compared to the same period of 2009, According to figures from the Federation of e-commerce and distance selling (Fevad).