Carrefour wants to open 150 hypermarkets in India.

The Indian market is particularly close. To win, Carrefour will partner with leading local Future Group, which owns 170 supermarkets and 120 Food Bazaar Big Bazaar hypermarkets.Keywords: INDIA, Thierry Garnier, Lars Olofsson, Carrefour.

The group is preparing to sign an ambitious alliance with a local group and will limit its investment.

Carrefour out to conquer emerging markets. The group is on the verge of signing a very ambitious development program in India through a partnership with a leading local business, Future Group.
Carrefour probably can not announce the good news Tuesday morning from its shareholders, he holds a general meeting. But negotiations over the past six months, conducted under the auspices of Thierry Garnier, could, according to our information, the group declined to comment, result in all the coming days. Associated with Future Group, which already has 170 supermarkets and 120 Food Bazaar Big Bazaar hypermarkets in India, Carrefour hopes to open at least 150 hypermarkets in the next five years. According to the Indian newspaper Mint, Which revealed the project its website Sunday evening (and refers to 300 supermarkets under), Carrefour could coexist with the other two.
In February, Lars Olofsson, Executive Director of the French group announced a first wholesale store, for owners of kirana, Indian traditional small grocery stores (which still makes most of the food trade of the sub-continent) would open before the summer. His ambition in supermarkets for the general public is greater. Upon arrival at the head of Carrefour, in January 2009, he had indicated to the BRIC (Brazil, Russia, India and China) the priority of international development. If the adventure continues in Brazil and China, it has been stopped in Russia. Carrefour did not find a distributor to buy preferred and close the two hypermarkets that had just opened.

Wal-Mart already present:
The conquest of India by Carrefour is even more important than its main rivals, Wal-Mart and Tesco, have already made inroads. The first was signed in August 2007 a strategic alliance to 50-50 with the conglomerate Bharti, with whom the French group was conducted in the past fruitless negotiations. Wal-Mart has already opened two stores, wholesale trade Best Price Modern Wholesale. Tesco has found him in the summer of 2008 an agreement with Trent, a subsidiary of conglomerate Tata, for the wholesale trade and the development of the hypermarket Star Bazaar brand.
The Indian market is particularly close. The law prohibits a foreign distributor to own a chain of stores, which requires partnerships with local actors. The market is also very fragmented. According to Deloitte, the five largest distributors weigh only 2% of the market.
By partnering with a local giant, Carrefour suits legislative constraints and limited investment. "With the end of the Galland law in France, which enabled them to accelerate profits, retailers can no longer finance their own international conquest," said Gilles Goldenberg, head of distribution sector at Deloitte.
Crossroads will provide its expertise in logistics, supplier negotiation and management of supermarkets; Future Group will put in the basket of the bride's knowledge of the local, central to negotiating the best locations, and customers.
In addition to spices, rice and oil, essential to Indian cuisine, the Big Bazaar and Food Bazaar are already selling brands L'Oreal, Nestle and Yakult. Their slogan: "Is is sasti aur, Kahin nahi achha!" Translation: "Cheaper, does not exist!"