M6 advertising revenue up 2.1% .

Keywords: television, audience, Recipe publiciataire, FRANCE, M6 Metropole TV.

The television group achieved at the end of March a turnover of 361.1 million (+10.3% yoy). But his audience is stagnant.

In late March, the first quarter of its fiscal year, M6 has achieved a turnover of 361.1 million euros, up 10.3% over one year. In a pressThe group said all its businesses grew.
The advertising revenue of the group (M6 channel, digital channels, Internet) grew by 4.5% over the first three months of the year and amounted to 179.1 million, including $ 150 million under advertising revenue M6 (2.1%), with a significant recovery that began in March. The increase in advertising revenue in the chain followed increases of 1.5% in the fourth quarter of 2009, the first since the second quarter of 2008.
M6, which shows a net cash of 553.2 million euros at end-March, brings its annual meeting Tuesday. The group planned to pay a dividend of 2.35 euros per share, EUR 1.50 on an exceptional basis following the sale of its 5.1% stake in Canal + France to 384.2 million for Vivendi.
The M6 hearing continued to decline in April. According to latest figures Mediamétrie released Monday evening, with a market share of 10.4% against 10.6% in March and 10.7% a year earlier (April 2009). This however the TF1 and France 3, which have been most buffeted last month, TF1 even registering its worst historical audience with a figure of 24.3% against 25.1% in March 2010 and 26.3% in April 2009.