Easy-verres.com invents glasses kit online.

Keywords: Ecommerce, Insurance, Optical, FRANCE, Roselyne Bachelot-Narquin, Easy-verres.com.

The French site sells custom-made glasses, then go to partners by opticians.

Unheard of in the market for optics. Now the glasses are sold in parts. With a few clicks Easy website verres.com offers its customers to buy their prescription glasses online at a price "discount". A four-step process that is as simple as buying a train ticket. Once informed needs correction and set options (type of frame and lens color), the customer only has to choose his glasses, whose prices vary depending on the type of treatment (hardened anti-reflection , anti-fouling) and the desired weight loss.
'More than 1 billion possible combinations, "boasts the site. Once the glasses delivered, customers come in one of 600 opticians account that the network created by the start-up to choose and buy a pair of glasses. The optician then provides mounting lenses.
If there already websites selling contact lenses and glasses full, such as Direct-optic.fr, or Happyview.fr opticaldirect.fr, the online marketing of prescription glasses is only a "world first", say the Easy-founders of glasses. com. A model combining online sales and services of opticians "hard". While promising up to 40% savings for consumers.
The origin of this project, two engineers training: Jean Polier and Fadi Farah, who claim the invention of "optical Internet II." Even if they have no vision problem, they are interested in the optics market order, they say, address the opacity prevailing in this sector.
"Consumers do not know the reference price of glasses, and can not compare different products in the marketplace," says Fadel Farah. It also points to some practices that opticians "fix prices' to the customer's head, draw up specifications or incomplete bills propose arrangements based on complementary health." Easy On-verres.com, the name of glass suppliers, Sola (Zeiss Group) and Indo, is put forward "not only for the sake of transparency vis-à-vis the consumer, but also as a guarantee of quality," adds Fadi Farah. A pledge that also differentiates Easy-verres.com opticians online, says its founder (Video). 

The challenge of attracting customers accustomed to ordering glasses and glasses in place seems audacious. "We sell more and more things on the Internet, train tickets travel turnkey, through the tires. By making an offer, we created a demand, "says Jean Polier. Especially qu'Easy-glasses. Com is a type of customer in particular. "The average care of optical equipment by Social Security and complementary in France is 50%, but the situations are very different," said Jean Polier. "The people are less well reimbursed our target."
Must still be sure that the lenses purchased over the Internet are recognized and supported by health insurance. A legal uncertainty still surrounds the online sales of optical equipment, which is neither prohibited nor authorized in France. A statement of fact that John regrets Polier (Video).

If no timetable is set, the government is under pressure. The European Commission launched in September 2008 an infringement procedure against France to "barriers to online sales of optical products and glasses, asking it to change its regulations to liberalize the market. Meanwhile, Easy-verres.com is located in France and said he "completely legal". For proof, all the glasses are delivered to customers with a sheet of repayment.