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mardi 25 mai 2010

Four to eight million tablets sold in 2010 .



Keywords: Shelves, WORLD, Francois Klipfel, APPLE, DELL.

 The market will take off the shelves in 2010, according to market research firm. After the Apple iPad, the manufacturer Dell will launch its product Streak in June.

The digitizer Will it sweep the world in the coming months? Without a doubt, respond in unison to market research firm. They build on the success of the iPad United States and the hopes of PC manufacturers in the starting blocks. Indeed, the big names in electronics have all announced their plans to launch even though some like HP and Microsoft have pushed theirs.
Tuesday, Dell announced that it intends to sell in June in Britain's touch pad called "Streak". Smaller than the iPad Google, it will have a Wi-Fi, and 3G. Running on the Android operating system from Google, it will also have a camera function and a removable battery. In contrast, Dell has not given any indication about its price.
On the eve of the launch of the iPad in Europe, forecasts sales are staggering: Morgan Stanley estimates that 8 million digital shelves should be sold this year. IDC looks for 7.6 million copies worldwide. For its part, GfK is more cautious. According to his estimates, four million of these new digital tools will be sold worldwide by the end of the year, including 400,000 to 450,000 in France. "To arrive at these figures, we selected a few benchmarks, Klipfel said François, Deputy General Manager of GfK France. It sold 8 million netbooks in the world the year of its launch while its price was around 300 euros. This time, it is a new market that remains to be explored. We believe that user experience will make a difference. "
The Boston Consulting Group (BCG) conducted a study on consumer buying intentions.

130 to 200 dollars:
More than half of 12,717 respondents in 14 countries plan to acquire a digital tablet or an electronic reading light in the next three years. Most of them favor the acquisition of a multifunction device (Internet access, e-mails, photos, videos ...) and would be willing to spend 130-200 dollars to afford it.
It is understandable why many manufacturers are convinced that they take their place alongside Apple's iPad provides its belly between 500 and 800 euros. "In the market for laptops or music players, Apple has always sold its products 20-30% more expensive than the overall market and that it succeeds quite well, said Francois Klipfel GfK. In France, I think that the first 100,000 copies will be sold without problem. But now consumers will think twice. "
"This is a new market that remains to be explored. We believe that user experience will make the difference "

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