Yahoo! Nokia and hand in hand in the mobile internet.

The CEO of Internet portal Yahoo!, Carol Bartz, and the owner of the mobile phone manufacturer Nokia, Olli-Pekka Kallasvuo.

Keywords: smartphones, navigation charts, Email, U.S., FINLAND, Bartz, Olli-Pekka Kallasvuo, NOKIA, YAHOO.

The two companies announced a global partnership on the e-mail services, messaging, and mapping. Its implementation will begin in the second half of 2010 and finalized in 2011.

Yahoo! and Nokia have announced a broad agreement in the mobile telephony services, including on e-mail and navigation charts to better compete with Apple iPhone and the system Google Android.
Under the new agreement, Yahoo! become the exclusive provider for the electronic mail service of the Finnish group, while Nokia will provide the U.S. portal of digital maps and navigation tools.
Since the entry of Apple and Google in the smartphone market, content and services have become a key element, forcing traditional players like Samsung and Nokia to adapt their offerings.
In recent years, Nokia has spent almost in vain for more than 10 billion dollars to build a new offer on services related to Internet, from downloading music to e-mail, but failed to pay its customers.
"We're really behind in cartography," agreed Bartz, CEO of Yahoo!. "We have not invested as we would have had for three years" in this area, although the "geo-location has become such an important part of everything" which is looking on the internet. The partnership with Nokia will make "a leap forward," she said.
"The geo-location is not an application is a new dimension of the Internet," added Olli-Pekka Kallasvuo, CEO of Nokia.

Union of two giants in their field:
In addition, Yahoo will benefit from the strong presence of Nokia in the emerging countries where its phones cheaper than smartphones popular in developed countries for many people the main means of Internet access. "Many people who go on Ovi are new users, and they discover (through partnership) and Yahoo! Is part of the experience," said a spokesman for Yahoo, Jason Titus. "The range of devices (made by Nokia and offering these services) is great for us," he added, "It will enable us to develop our market."
For its part, the Finnish supplier, number one in the world but not in the U.S., where he pays to invest behind the multi-phone business, wins with this partnership an additional avenue to penetrate the U.S. market through services designed by e-mail Yahoo! that can run on its devices, and the marketing benefits of partnership in the mapping.
This partnership, which does not launch a "phone Yahoo!, Unites two giants in their respective fields: Nokia makes 400 million phones a year, while Yahoo! Claims 600 million users worldwide.